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How much should you spend on ads to hit your client target?

Real cost-per-acquisition data from 17+ aesthetic clinics running paid social. Tell us your close rate and target — we'll show you the ad spend, full funnel, and ROAS.

Your numbers

10%50%100%

United Kingdom industry average is 55%

Required monthly ad spend
£1,400
Projected monthly revenue
£30,000
ROAS
21.4×

Strong — paid social is working hard

Gross monthly profit
£28,600

Revenue minus ad spend (excludes treatment delivery cost)

How we got there

United Kingdom avg CAC for Laser Hair Removal£70
Adjusted for your 55% close rate (vs 55% avg)£70
× 20 new clients / month£1,400
Revenue: 20 × £1,500£30,000
Gross profit (Revenue − Ad spend)£28,600
Annual ad spend
£16,800
Annual revenue
£360,000

What this number actually tells you

Close rate is leverage

A 70% closer needs ~20% less ad spend than a 55% closer to land the same number of clients. Train consultations before raising the budget.

Low ROAS = wrong package, not wrong ads

If your ROAS is under 3×, the fix is rarely the ad creative. It's package value, deposit policy, or close rate.

CAC scales with treatment depth

Body sculpting at £85 / $375 CAC pays off because the package is £2k+ / $3k+. Facials only pay off if the average ticket clears £400 / $500.

See if your packages can support this

Profita lets you build profitable packages, audit current pricing, and forecast member revenue. Free plan, no card required.