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Stop pricing your treatments by what your competitor charges

Calculate the price that actually pays you. Plug in your real costs, see your true margin, and find the price point that hits 70%+ — the floor for a healthy aesthetic clinic.

Your treatment

£

Products / disposables per session

min

Clinical time per session

£

What you pay them per hour

£

Rent + utilities per minute

70%

Industry healthy floor: 70%+

£

What you actually charge today

/mo

How often you do this treatment

Real cost to deliver

Consumables£120.00
Provider time (30min @ £25/hr)£12.50
Overhead (30min @ £0.5/min)£15.00
Total cost / session£147.50

Recommended price at 70% margin

£492

This is what you should charge for this treatment to hit your target margin with your current costs.

Your current marginPoor
57.9%margin
Profit / session
£202.50
Profit / hour
£405.00

You're leaving £141.67 per session on the table. At 20 sessions/month that's £34,000.00/year of profit walking out the door.

If you do 20/month at this price

Monthly revenue
£7,000
Monthly profit
£4,050
Annual revenue
£84,000
Annual profit
£48,600

Why 70%+ margin?

Your gross margin needs to cover commission, churn, marketing, admin and software. Anything under 60% leaves nothing once those eat in. 70%+ is the floor for a healthy aesthetic clinic.

Why competitor pricing fails

Their costs aren't your costs. Their provider rates, rent, supplier deals and consumable choices are different. Pricing on theirs means racing to a margin neither of you can afford.

What to do with the number

Use the recommended price as your floor — what you must charge. If your market won't pay it, change the cost stack (cheaper consumables, faster procedure, bundle into a package) — don't drop the price.

Now bundle these treatments into packages

Profita turns priced-for-profit treatments into 3-tier transformation packages with real margin maths, AI-coached pricing, and client-ready brochures.

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